Introduction
Intense competition in elective healthcare is driving up patient acquisition costs. Complexity of procedures and high technology are further squeezing the margins. Thriving in this competitive space without marketing is nearly impossible. Optimising marketing efficiency has therefore become critical to sustaining growth.
Digital marketing can reach its full potential only when every campaign is tied to revenue it generates. Tracking the full patient journey from first contact to treatment, ensures budgets go to what delivers the best return.
With clinical excellence and technology now expected, the only lasting differentiator is an exceptional patient experience. One that builds trust, generates referrals, and increases perceived value.
Carely patient engagement platform connects to the clinic’s electronic health record system (EHR) and website to automate lead capture and conversion, attribute revenue to each marketing activity, and enhance the patient experience through personalised journeys, all within a single GDPR-compliant platform.