The experience around care is the care
Clinical work is the foundation. The presence, clarity, and follow-through around it are what patients remember.
Built by clinic operators, for clinic operators
Designed inside two clinics by a healthcare entrepreneur and a tech founder in digital marketing. Two brothers.
One clinical, one digital
Carely was built by two brothers. Martin Mikek, MD, is a healthcare entrepreneur and clinician, with two decades of building and operating Morela Okulisti and Artros. Mihael Mikek is co-founder and CEO of Celtra, a leading SaaS platform in digital marketing, with a track record of building digital ventures. They developed Carely inside their own clinics over years, originally to solve their own differentiation and marketing challenges. Two design aims: personalised patient experience that fosters empathy, trust, and connection at scale, and marketing optimization built on first-party data.
Both perspectives have been at the same table from day one.
Built where it is used
Carely started years before it had a name, inside Morela Okulisti. We were building a patient experience that felt clear, personal, and guided. Existing systems could not deliver it: inquiries fell between them, data lived in different worlds, continuity depended on whoever remembered. So we built Carely inside the clinic, incrementally. We learned that personalised patient experience and measurable marketing reinforce each other. They are the same project.
What we believe
So is modern technology. What sets clinics apart today is the patient experience around the care. Three forces are behind this shift.
Technology should connect what has been separate
AI is most valuable when it makes scattered tools, teams, and touchpoints feel like one continuous relationship with the patient.
Healthcare deserves the long view
Trust takes years. We build for relationships that compound, not for campaigns that do not.
The Team
Carely was designed inside working clinics by people who run them and build the technology around them.
Martin Mikek, MD
Co-CEO and co-founder of Carely Digital
Co-founder and operator of Morela Okulisti (refractive and cataract surgery) and Artros (orthopedic minimally invasive surgery).
Mihael Mikek
Co-founder of Carely Digital
Co-founder and CEO of Celtra, a leading SaaS platform in digital marketing.
Team members
Tina Košenina
Content Creator
Makes Carely sound human — and somehow makes healthcare copy fun to read.
Matej Medved
Developer
Turns coffee into commits and edge cases into closed tickets.
Vid Pajek Arambašić
UX Designer
Will move it two pixels left until it finally feels exactly right.
Benjamin Dobravec
Senior Developer
Senior enough to know which Stack Overflow answer to actually trust.
Anže Javornik
Developer
Writes the code today that future Anže will proudly refactor.
Klemen Ivšek
Senior Developer
Convinced every bug is just a feature that hasn’t been documented yet.
Jan Kuralt
VP of Engineering
Keeps the roadmap shipping and the coffee firmly on the critical path.
See if Carely fits your clinic
Two paths from here
Ready for a deeper assessment
A free audit analyses the clinic's current patient journeys and workflows, then proposes how Carely could change them and what that would mean for patients and the clinic.
Want to see the platform in action
A guided walkthrough of the platform and how it works.